Contributing writer for The Artifice.
Junior Contributor I
TV Revivals and Millennials: The Connection
They are everywhere, revival after revival. Gilmore Girls packed in 6 million initial viewers nearly 10 years after its not so ending ending for A Year In The Life. Boy Meets World sprung to life 20 years later with a new generation and over 5 million initial viewers in Girl Meets World. Full House was revived almost 30 years later a little bit fuller and with 14.4 million viewers in its first 35 days on Netflix. I believe the secret to these successes are the millennials. It’s been repeatedly noted that millennials crave authenticity and TV revivals are swimming it. Getting a second chance to meet with characters you grew up with is like reconnecting with an old friend. Older millennials crave this sense of familiarity in a world they no longer understand. However on the (not so) opposite hand we have the later millennials. While it is still about authenticity for them it’s more about feeling like they are apart of something, fitting into a "generation" that doesn’t quite belong to them. Why do you think TV revivals are so important to this generation? Is it just because they’ve seen everything on Netflix and need a new show or is a deeper, more heartfelt search for somewhere to fit in?