atiku

Contributing writer for The Artifice.

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    The use of nostalgia in modern-day blockbuster marketing

    Analyze and describe the techniques used by major studios (like Disney) with hot-button intellectual property (like Star Wars) in a variety of film marketing, including but not limited to exposés, interviews, behind-the-scenes features, and the hype surrounding trailers and the leakage of any footage/spoilers in general.

    • Look no further than Star Wars: The Force Awakens for the use of nostalgia in marketing. The entire campaign was based on the idea that Star Wars is reintroducing classic characters like Han, Leia, and Luke. The marketing for the film trumpeted the return of classic Star Wars elements like the Millennium Falcon, X-Wings, TIE fighters, stormtroopers and aliens. Disney used all of these elements well to bring fans back in. The trailers all spoke of how each generation has a story and how this was the next chapter in that story. I think they did a very good job of bringing in all of these elements that fans have been asking for for so long, and the crowning moment was in the first full trailer for the film. At the last second, Han Solo and Chewbacca stepped onto the screen for the first time in over 30 years and uttered one simple but effective line. "Chewie, we're home." – Sjdeliman 4 years ago
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    • Stranger Things is another example; many viewers from the 80s really like the show because of its nostalgic references. – seouljustice 4 years ago
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    Latest Comments

    I never noticed this before in Baz’s films, but the writer as subject is often too tempting a character to leave out. The Seagull by Anton Chekhov, Owen Wilson in Midnight in Paris, etc.

    From The Get Down to Moulin Rouge: A Look at Baz Luhrmann's Writer-Heroes

    Never thought of it like this…but upon reflection, I do think the best horror films are the ones who externalize the terror that goes on within a human’s mind and body, like a crazed man swinging an axe at his sprinting kid. The Shining will always take the cake for me.

    Maternal Horror Films: Understanding the 'Dysfunctional' Mother

    Jodorowsky is one of my favorite filmmakers, not just for his breadth of vision, but for his wacky and idiosyncratic way of perceiving the world through the visuals of cinema. I still shudder to think what his Dune may have been like…Great article!

    Jodorowsky's Dream