Contributing writer for The Artifice.
Junior Contributor I
Why Space Jam Worked
If we’re being honest with each other, the idea of throwing Michael Jordan together with the largely dying Looney Tunes franchise was a risky decision at best. And there wasn’t much of a precedent for a film like this either, as at the time blending animation with live-action wasn’t very common. So how did this film become a landmark of this blend of genres alongside films like Who Framed Roger Rabbit? This essay will discuss the attributes of Space Jam that made it such a success and revived the Looney Tunes franchise.