Contributing writer for The Artifice.
Junior Contributor I
The Rise of Feminist Makeup Culture: Women Reclaiming Cosmetics
Discuss and analyse the rise of makeup culture, particularly among millennials and within the past decade, through a feminist lens. Women at this time can be daring or unconventional with their cosmetics or embrace a natural, "no makeup" look, but both fall under a new movement of body positivity. This new makeup culture rejects the idea of covering up in favor of flattering the wearer and experimenting with standards of beauty. Have women reclaimed cosmetics that were designed to make them "look more beautiful" and re-positioned the industry to celebrate their ability to manipulate beauty and the ways in which society perceives them?