Hui Wong

Undergraduate in media studies and English literature. Interested in mass media, new media, digital tech, and intersections of media and political economy.

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Latest Articles

Latest Topics

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The Unpopularity of the Ebook

Ebooks, despite being easier to access, quicker to arrive, sometimes cheaper, and easier to store than physical books, have never managed to outsell physical books. In fact, they do not even come close. Explore the possible reasons why this might be the case: material nature of print, satisfaction of flipping a page, ability to show books off, an examination of the differences between platforms (Kobo, Kindle, etc.), e-platforms (Kindle app, Google Play Store, etc.), and file types viability (epub, pdf, etc.), and the aesthetic/artistic parts of the physical book.

Article about ebook sales: (link) you prefer reading an,print on paper still wins.&text=“The book lover loves to,the rest of the world.

  • Good start. Can you supplement with some statistics on the sale of print books vs. ebooks? – Stephanie M. 3 months ago
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  • Perhaps another point of discussion could be the artistic elements of books. The different kinds of binding, the cover art, etc. – Samantha Leersen 3 months ago
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  • I know that a study had been done, where reading comprehension on computer devices was lower when compared to physical books. Perhaps people are aware of this issue intuitively on some level. Just a thought. – J.D. Jankowski 2 months ago
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  • You might also want to explore some benefits ebooks have over printed books, to flesh out the argument. For one thing, they allow readers to choose fonts, font sizes, line spacing, margins, etc. Readers can even opt for the text-to-speech function (when available). These choices provide a flexible format that can be more accessible to readers, especially those who cannot read traditional printed books – Mya 2 months ago
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  • Perhaps one could, as you've already indicated, analyze the physical nature of completing a book. Dog-eared pages, bent spines, handwritten notes along the margins, etc., all contribute to the 'reading' of a novel. Can the ebook hope to replicate or replace this physical relationship between reader and text? Additionally, what is the impact of looking at a screen? The screen might appear as paper, but the reader always knows they are viewing something electronic. Does this change the way a reader might read a text? For instance, word-finding tools are immediately present within a ebook, whereas one must actively search for something specific within a physical text. Is the presence of tools something that helps the reader in their understanding, or does it hinder progression by allowing readers to read 'easier'? – hooooogs 2 months ago
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Different forms of product placement in mass media

Take a sweeping look at the first instances of product placement within video entertainment in various mediums; TV, YouTube videos, movies. Product placement, in this case, would specifically be the integration of branded products into the world of a story itself. Perhaps place them in different eras. Have actors gotten better at interacting with products naturally? Have advertisers gotten better at their product placements? How has this genre of advertising changed?

  • I think it would be helpful to centre this discussion within a specific region/culture, since the practice often varies depending on advertising regulations and cultural practices. For example, product placement in Thai dramas isn't usually designed to look natural, while Korean dramas are known to have large amounts of product placement that might be harder to spot. – vikkihuihuihui 2 months ago
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Latest Comments

Well written and well researched. Considering the proliferation of Indian food worldwide, it would be particularly interesting to see if those of Indian diaspora hold the same connections to food.

Indian Food: A Multicultural Enterprise

Tolkein was greatly influenced by Beowulf, too! His idea of a dragon probably had shared English/Nordic characteristics.

Dragons: East versus West

Great article. I think there definitely is a certain amount of intentionality behind the choices in the book and movie.

Charlie and the Chocolate Factory: A Capitalist Dystopia

If you haven’t already watched in, The Truman Show is another that Jim Carrey is great in.

Memory in Film: Mementos and Maneuvering Through the Past

I would think the value in exploring ethical philosophy is to understand helps us understand why moral intuitionism is right. That is, how could we know that a system works without having comparison?

The Good Place: Philosophically Sound?