Undergraduate in media studies and English literature. Interested in mass media, new media, digital tech, and intersections of media and political economy.
Junior Contributor II
The Unpopularity of the Ebook
Ebooks, despite being easier to access, quicker to arrive, sometimes cheaper, and easier to store than physical books, have never managed to outsell physical books. In fact, they do not even come close. Explore the possible reasons why this might be the case: material nature of print, satisfaction of flipping a page, ability to show books off, an examination of the differences between platforms (Kobo, Kindle, etc.), e-platforms (Kindle app, Google Play Store, etc.), and file types viability (epub, pdf, etc.), and the aesthetic/artistic parts of the physical book.
Article about ebook sales: (link) you prefer reading an,print on paper still wins.&text=“The book lover loves to,the rest of the world.
Different forms of product placement in mass media
Take a sweeping look at the first instances of product placement within video entertainment in various mediums; TV, YouTube videos, movies. Product placement, in this case, would specifically be the integration of branded products into the world of a story itself. Perhaps place them in different eras. Have actors gotten better at interacting with products naturally? Have advertisers gotten better at their product placements? How has this genre of advertising changed?