Hui Wong

Hui Wong

Undergraduate in media studies and English literature. Interested in mass media, new media, digital tech, and intersections of media and political economy.

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Latest Articles

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The Unpopularity of the Ebook

Ebooks, despite being easier to access, quicker to arrive, sometimes cheaper, and easier to store than physical books, have never managed to outsell physical books. In fact, they do not even come close. Explore the possible reasons why this might be the case: material nature of print, satisfaction of flipping a page, ability to show books off, an examination of the differences between platforms (Kobo, Kindle, etc.), e-platforms (Kindle app, Google Play Store, etc.), and file types viability (epub, pdf, etc.), and the aesthetic/artistic parts of the physical book.

Article about ebook sales: (link)

  • Good start. Can you supplement with some statistics on the sale of print books vs. ebooks? – Stephanie M. 2 weeks ago
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  • Perhaps another point of discussion could be the artistic elements of books. The different kinds of binding, the cover art, etc. – Samantha Leersen 2 weeks ago
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Different forms of product placement in mass media

Take a sweeping look at the first instances of product placement within video entertainment in various mediums; TV, YouTube videos, movies. Product placement, in this case, would specifically be the integration of branded products into the world of a story itself. Perhaps place them in different eras. Have actors gotten better at interacting with products naturally? Have advertisers gotten better at their product placements? How has this genre of advertising changed?

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    Latest Comments

    Hui Wong

    Well written and well researched. Considering the proliferation of Indian food worldwide, it would be particularly interesting to see if those of Indian diaspora hold the same connections to food.

    Indian Food: A Multicultural Enterprise
    Hui Wong

    Tolkein was greatly influenced by Beowulf, too! His idea of a dragon probably had shared English/Nordic characteristics.

    Dragons: East versus West
    Hui Wong

    Great article. I think there definitely is a certain amount of intentionality behind the choices in the book and movie.

    Charlie and the Chocolate Factory: A Capitalist Dystopia
    Hui Wong

    If you haven’t already watched in, The Truman Show is another that Jim Carrey is great in.

    Memory in Film: Mementos and Maneuvering Through the Past
    Hui Wong

    I would think the value in exploring ethical philosophy is to understand helps us understand why moral intuitionism is right. That is, how could we know that a system works without having comparison?

    The Good Place: Philosophically Sound?