Contributing writer for The Artifice.
Junior Contributor I
Teasers for more Teasers for Trailers
An exploration of the prominence of teasers in modern entertainment. Many movies, including Star Wars franchise and The Avengers franchise release teasers for trailers. A more recent and relevant example is Persona 5: The Royal. There was a teaser in December that hinted at something in March. The March announcement ended up being another teaser for something on April 24, still unclear whether this will be an announcement or a trailer or another teaser.
Knowing this, it’s worth investigating what these teasers accomplish. They definitely generate attention and "hype," but is there a sweet spot? When is it too much? How is this discussion on teasers affected when Apex Legends is considered? Apex Legends released with no general public knowledge and was very well received. No teasers, no trailers, no prior announcement the game was even in development.