Contributing writer for The Artifice.
Junior Contributor II
Thoughts on the New Oscars Award for Outstanding Popular Film
The Oscars recently announced that they are introducing a new award category for "outstanding achievement in popular film." Although the Oscars have periodically added new awards categories, some might think that this is a desperate ploy by the Academy to attract more viewers. On the other hand, others might perceive the introduction of this new category as a legitimate attempt to celebrate both the commercial and critical successes of box-office hits that are rarely nominated for Oscars. What do you think? In the context of this latest award category, do you believe that the Academy is under pressure to attain higher ratings? How have previous awards additions been received by the public, such as the "Best Makeup and Hairstyling" award in 1981? In comparison to the introduction of other awards categories, do you think this new award will have any kind of impact on the film industry?
Should other film studios try to duplicate Marvel Studios' success at establishing a cinematic universe?
Joe Russo, co-director of Avengers: Infinity War, recently stated that other major film studios should avoid trying to establish cinematic universes like the Marvel Cinematic Universe. Although Russo said that audiences crave new methods of storytelling, he stated that some things simply cannot be "sustained through a cinematic universe." Do you agree with Russo?